The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral part of conventional marketing and business for ages untold. I have noticed that funnels for Internet business are becoming increasingly well-known.
It is clear that people want to know more about this concept and the ways they can apply it to improve their online business marketing efforts. If you'd like to learn more about the sales funnel to help you with effective Internet marketing I invite you to read on.
What is the Sales Funnel?
A marketing funnel is not a funnel. The marketing concept employs the term "funnel" to refer to the sales process from beginning to end. It is a wide opening for customers who are called "Unqualified Prospects" at its top and a smaller opening for sales conversion at the lower end. This is a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also called those who aren't competent are at the top of the funnel. These are people who may need your products or services but have never been approached before. There will be a lot of opportunities and sales later and you'll have people who have purchased your product or service.
Another reason a lead-generation funnel concept is so effective is the fact it lets you track potential prospects at different levels of the sales process. It is possible to predict the number potential customers using the sales funnel by being aware of the number of prospects who are qualified at each stage of the process.
You can use a sales funnel to determine the areas and ways in which your sales procedure is working or not, and also whether you're not attracting enough customers. This will allow you to decide the areas you need to concentrate your efforts and to keep sales at a necessary level and, in turn, achieve your marketing objectives. It helps track and control the sales process of customers.
The Sales Funnel Top, Front or End
The top of your sales funnel should be the most active component of your sales funnel. This area requires consistent testing. There are virtually endless front-end strategies that are limited only by your imagination and resources.
The main purpose of the front end will be to pull potential customers in and turn them into buyers later in the sales process.
The prospective client becomes "qualified" when they sign up or subscribe to something that you provide. This is the stage of the sales funnel at which the prospective customer or "Unqualified prospect" is a qualified lead because they have taken actions which show they are interested enough to purchase your product.
To make your front-end effective, you need to direct targeted traffic to your blog, website or squeeze page blog. PPC adverts, articles marketing PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging forums, content posting on forums and marketing are all excellent sources.
You'll find that there are numerous tools to "qualify" those who are "Unqualified Prospect". One of the most effective is the squeeze page. Here you can offer something valuable that is related to your product/service that people are able to get for no cost or at a discounted price in exchange for their email. The items offered range from newsletters, video, e-mail courses, eBooks, related reports and more.
So we realize that the front end of your sales funnel is the place where people are drawn into your sale funnel. What happens to the reverse-end of your sales funnel?
The End of the Funnel, or the Back-End
The back-end (or bottom) of the sales channel is where the bulk of sales and profits occur. This is where you will find your most expensive products. These products would all be relevant to the same market, however they are offered in various formats, such as video, audio and live interactions.
The primary difference between the front-end and the back-end is the type of client and also the price of the service or product being offered.
It's true that only a tiny percentage, perhaps 1-2% of the people entering your front-end will end up in your back-end. That's alright, due to the fact that this particular few will be investing a much larger amount of money.
It is evident that, while front end products and services may cost under $100, back-end products and services are typically priced in the 100s or 1000's. This make the bottom or back end of the funnel sales funnel to be the primary source of revenue for your Internet business, it's also the most predictable and solid area in this sales funnel.
Like I said the sales funnel can be as easy or complex as your imagination or resources allow.
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